Skip to the brands

SMG

One group.
A family of brands.

SMG is a small group of businesses run from Leeds. We hire out the kit that makes events look good, sell the party bits that go with it, and build the software that keeps it all running.

SMG Leeds · since 2016

Events & hire

PhotoBomb Photo booths for weddings, parties and brand events. photobomb.co.uk
Leeds Light Hire Giant light-up letters and numbers, hired across Yorkshire. leedslighthire.co.uk
Ice Cream Tuk An ice cream tuk-tuk for weddings, parties and open days. icecreamtuk.co.uk

Software

Lola The platform our brands run on: bookings, invoicing and deliveries. In use across the group
BalloonBook Ordering and delivery software for balloon shops. balloonbook.app
Venleo Planning and running the day, for event venues. venleo.com
LolaBooth Photo booth software for selfie pods and iPads. In development
KneezUp Group trip planning for friends who never agree on anything. In development

Party & retail

Shop Balloons Trade balloon supplier to UK shops and decorators. shopballoons.co.uk
Box Balloons Balloons and party decoration, delivered. boxballoons.co.uk
EventBoards Printed welcome signs, seating plans and event boards. Launching autumn 2026

Trading Launching Being built